BCT 銀聯集團
Involved Services
MPF is never a popular topic on social media. Our client BCT found it formidable to immerse the daily life idea that “an MFP expert could easily consolidate your account”. With the aims of freshening up audiences minds, we created a social video and lined up a fresh collaboration of millennial TV hosts “Three Cyclists” (衝三小) and veteran actress Mary Hon (韓馬利). Taking leverage of the classic song “如果太多韓馬利” along with Mary’s “the most heartless mother” image in TV shows, a themed mini-drama video is created, bringing the audience back to the ancient times. The video not only sparked off social buzz but roused the awareness of MPF account consolidation.
