Clothing Industry Training Authority
Involved Services
Clothing Industry Training Authority’s Fashion Summit (HK) is the largest summit on sustainable fashion in Hong Kong. We have partnered with the board since the launch in 2017, to raise the event exposure among the general public. In order to strike an instant connection on sustainable fashion concept, we created Facebook feeds, an infographic video and a thematic video each year respectively. Both thematic videos gained huge support from the public, in the first year we adopted a humorous approach in creating 【極醜惡！金田北の速食女棄衣事件】, while in the second year we teamed up with Qbobo (喬寶寶）to create the “Hong Kong’s Next Top Model” Show. The humorous tone made a perfect fit in the social media landscape, successfully boost up the event’s popularity.
