Social Strategy #9

Right time,

right channel.

John Tsang

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Many see John Tsang’s CE Election Campaign as an epitome of success in the history of HK.

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We have chosen social media as the primary communication tool,

giving a full display of Tsang’s charisma and competence

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while making his public presence more real and natural.

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· 320K Facebook fans and 28.5K Instagram followers in 3 months,

· the most viewed video >1.16M views, 56K likes and 11K shares