Unicef

Social Strategy #5

A real WOW factor.

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The practice of creating incentives is no stranger to donation campaigns — either to attract new donors or to give an extra boost to devoted supporters.

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Taking it to the next level, we leveraged on the growing popularity of WhatsApp stickers

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and created a one-of-a-kind campaign for UNICEF.

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Such an approach has proved a success, driving both monthly and one-time donation.