Extra Mile HK
Social Strategy #3
The art of following trends
Attaching a brand to trending topics is simple — but when it comes to mastering it and being able to amplify brand values, it is not that easy.
The EXTRA MILE project serves as a collaborative platform for the Airport Authority, business partners and NGOs to create shared value for the community.
We created content with a right blend of hot topics and cultural trivia, which successfully
led to a surge in the engagement rates!