Extra Mile HK

Social Strategy #3

The art of following trends

79091197_10157729743384291_9124084788246

Attaching a brand to trending topics is simple — but when it comes to mastering it and being able to amplify brand values, it is not that easy.

79091197_10157729743384291_9124084788246
117181833_575365689787491_81301730586049
117185602_576214409702619_66185086187484

The EXTRA MILE project serves as a collaborative platform for the Airport Authority, business partners and NGOs to create shared value for the community.

79091197_10157729743384291_9124084788246
109567180_570393983617995_74055178107591
121022720_620081401982586_93463685881270

We created content with a right blend of hot topics and cultural trivia, which successfully led to a surge in the engagement rates!