Social Strategy #1

Pack a visual punch!

NWD

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NWD initiated The Artisanal Movement intending to reshape the brand image:

a company that fosters innovation in the areas of culture & art, craftsmanship and creativity.

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To align its social image with its vision, we have introduced the campaign with strong visuals.

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Leveraging the power of great copywriting and imagery combined, we have also created engaging celebrity stories and managed to bring it off with cross-platform promotion.

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· tripled Facebook fans base to 29,000 in one year

· doubled IG followers to 16,000 in 2019