CEDD

Social Strategy #7

The perfect duo:

mascots and animation.

(Geotechnical Engineering Office of the Civil Engineering and Development Department)

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More government departments like CEDD are dipping a toe into digital marketing,

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but their use of social media often centres around information, making it hard to foster user interaction.

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That's where brand mascots come into play. We have brought the page to life with a friendly presence.

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Animation also played a role in the love we got. It helped clarify complex ideas — which was particularly useful to introduce geological knowledge

in a fun and approachable manner.