Extra Mile HK

Social Strategy #3

The art of following trends

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Attaching a brand to trending topics is simple — but when it comes to mastering it and being able to amplify brand values, it is not that easy.

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The EXTRA MILE project serves as a collaborative platform for the Airport Authority, business partners and NGOs to create shared value for the community.

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We created content with a right blend of hot topics and cultural trivia, which successfully led to a surge in the engagement rates!