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Social Strategy #4

Balance is key.

HKIAA

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Creating fun content while staying professional on social media can be a real conundrum for institutes — especially at a time when they are still building credibility.

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To strike that balance for the newly-established Hong Kong Aviation Academy, we talked about the aviation industry with a twist,

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giving the informative feeds a touch of friendliness, and making aviation less distant from our young audience.

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