top of page
Social Strategy #4
Balance is key.
HKIAA
Creating fun content while staying professional on social media can be a real conundrum for institutes — especially at a time when they are still building credibility.
To strike that balance for the newly-established Hong Kong Aviation Academy, we talked about the aviation industry with a twist,
giving the informative feeds a touch of friendliness, and making aviation less distant from our young audience.
bottom of page