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Social Strategy #8
It’s all about the audience.
HKU Nursing
To pull off any great social media strategy, we must have a thorough understanding of the audience.
We tried to step up HKU School of Nursing’s social media presence with dynamic videos in a style that was favoured by youngsters.
Significant growth of enrolment numbers was witnessed after the launch of the campaign — our videos are a firm favorite of students!
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