Social Strategy #8

It’s all about the audience.

HKU Nursing

79091197_10157729743384291_9124084788246
2.png

To pull off any great social media strategy, we must have a thorough understanding of the audience.

79091197_10157729743384291_9124084788246

We tried to step up HKU School of Nursing’s social media presence with dynamic videos in a style that was favoured by youngsters.

79091197_10157729743384291_9124084788246

Significant growth of enrolment numbers was witnessed after the launch of the campaign — our videos are a firm favorite of students!