Hong Kong University of Science and Technology

Hong Kong University of Science and Technology

Involved Services

HKUST would like to take the opportunity of celebrating International Women’s Day to show their support to gender parity in higher education and in particular science, technology, engineering and mathematics (STEM). With the theme #itsME as 2018 IWD@HKUST, a thematic video was filmed, focusing on the grooming HKUST students’ individuality and their holistic development as a person. A series of Facebook & Instagram feeds like gender quiz and meme photos were created to arouse public awareness on gender issue during campaign period as well. The vision of HKUST “value diversity and reduce stereotypes for greater educational outcomes” is achieved through our active social video approach. 
IWD@HKUST - it's ME

“Boys don’t cry” “Girls should be gentle”Instead of limiting yourself by gender stereotyping, why not define “ME” by who you really are? Gender is not an issue and should not hinder personal progression. Who said girls can’t be stars in STEM? Break the gender stereotypes and go your own way! 「你是男生,不可以哭!」「你是女生,不可以粗魯!」性別是性別,你是你。在每一個夢想前,性別從不應是障礙,正如誰說女生不適合讀STEM?打破性別界限,走出自己的路! #hkust #itsME #IWDatHKUSThttps://iwd.ust.hk

The Hong Kong University of Science and Technology - HKUST 發佈於 2018年3月5日星期一
Digital Campaign Social Media Strategy Video Production