# Social Strategy Hong Kong | Make noise. Kill noise.

> Social Strategy Hong Kong (SSHK) — social content, production and 24/7 crisis management. Loud when you launch, silent-fast when it burns.

Source: https://www.sshk.ltd/

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SOCIAL STRATEGY HK

# Make waves. Calm waves.

Loud when you launch, silent-fast when it burns. Content, production & 24/7 crisis watch from Hong Kong's playfully serious social team.

Start a project See works →

SERVICES · THE TEAM, THREE WAYS

## One team. Three shifts of work.

[All services →](https://www.sshk.ltd/services)

TEAM / LISTEN

### LISTEN

SOCIAL LISTENING

Every crisis is a whisper before it is a headline. We read Hong Kong around the clock, across every platform, in both languages the city argues in.

Real-time monitoring · 24/7 crisis alert

TEAM / RESPOND

### RESPOND

ISSUE & CRISIS MANAGEMENT

When the story turns, we write the statement, brief the room, and steady the narrative while it can still be steadied.

Lines-to-take · statements · community response

TEAM / CREATE

### CREATE

CAMPAIGN & PRODUCTION

Every brand needs a story worth telling. From key visual to final cut, we make work people share because they want to.

Concepts · retainers · ads · photo & video

FLAGGED **3 / 6**

THE TRIAGE

How it works

## Read. Scored. Flagged. Handled.

01

### Read

Every mention is read by the team — 1M+ channels, five-minute crawls, nothing skimmed.

02

### Score

Each post gets a number. Green can wait. Red cannot.

03

### Flag

Whatever can hurt the brand goes on the watchlist — graded on five dimensions, not gut feel.

04

### Handle

Flagged means handled — a line-to-take, a counter-story, a quiet fix, before the post becomes the story.

See how we fight the fire ↓

THE PLAYBOOK

## From forecast to fire-out

[The full crisis cycle →](https://www.sshk.ltd/services#kpi)

Hong Kong reads weather signals; we read sentiment the same way. Every crisis follows a cycle — and at every stage of it, there is a right move.

FORECAST

### Watch the sky

AI monitoring across 1M+ channels, five-minute crawl intervals, trend prediction — the whisper is caught while it is still a whisper.

→

HOIST THE SIGNAL

### Raise the signal early

Risk assessment, emergency plans and lines-to-take prepared before the storm makes landfall — so nobody drafts in the rain.

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FIGHT THE FIRE

### Contain and steady

Every crisis has a rhythm. We read it, slow it down, and quietly turn the conversation — one stage at a time.

→

REBUILD

### Rebuild, then fireproof

The best defence is a story worth telling: creative campaigns and community acquisition that leave the brand stronger than before the smoke.

## Selected works

[See all →](https://www.sshk.ltd/works)

HKIA · Three-Runway 10km Race Runway race

MTR · Social Retainer Social programme

UNICEF · WhatsApp Sticker Campaign

Stanley Plaza · Christmas Market Christmas market

Alibaba · B2B Never Means Boring2Business

John Tsang 2017 · CE Election Campaign Election campaign

## Brands we make waves for

300+ BRANDS SINCE 2017

- MTR
- Swire
- Cathay Pacific
- New World
- Standard Chartered
- Alibaba
- Hang Seng Bank
- Airport Authority Hong Kong
- HKMA
- MPFA
- Link REIT
- Hong Kong Observatory
- HKTDC
- HKU
- CUHK
- HKUST
- CityU
- VTC
- HKIAA
- Hong Kong Jockey Club
- Greenpeace
- UNICEF
- Community Chest
- BCT
- Tesla
- foodpanda
- TSL
- LÉCOLE
- SmarTone
- Sony
- Samsung
- Nikon
- Canon
- Yahoo
- AP
- SEB
- Resolve
- Manulife
- Nokia
- John Tsang

## Got something brewing? Got something to launch?

6/F, China Paint Building,
1163 Canton Road, Mong Kok, Hong Kong

[+852 2713 0997](tel:+85227130997)

[info@sshk.ltd](https://www.sshk.ltd/contact)

Mon–Fri 10:00–19:00
Crisis watch: 24/7

[Let's talk](https://www.sshk.ltd/contact)

SSHK — replies within one business day

BRIEF THE TEAM

[Tell us where the story stands.](https://www.sshk.ltd/contact)

One brief, one inbox — a real strategist replies within one business day.

[Go to contact](https://www.sshk.ltd/contact)

![Social Strategy HK](https://www.sshk.ltd/assets/SSHK_Logo-01.png)

#### SITE

[About](https://www.sshk.ltd/about) · [Services](https://www.sshk.ltd/services) · [Works](https://www.sshk.ltd/works) · [Training](https://www.sshk.ltd/training) · [704 Production](https://www.sshk.ltd/production)

#### COMPANY

[Clients](https://www.sshk.ltd/clients) · [Careers](https://www.sshk.ltd/careers) · [Contact](https://www.sshk.ltd/contact) · [Privacy](https://www.sshk.ltd/privacy)

#### VISIT

- [6/F, China Paint Building, 1163 Canton Road, Mong Kok](https://www.google.com/maps/search/China+Paint+Building,+1163+Canton+Road,+Mong+Kok,+Hong+Kong)

[+852 2713 0997](tel:+85227130997) · [info@sshk.ltd](https://www.sshk.ltd/contact)

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