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Social Strategy #9
Many see John Tsang’s CE Election Campaign as an epitome of success in the history of HK.
We have chosen social media as the primary communication tool,
giving a full display of Tsang’s charisma and competence
while making his public presence more real and natural.
· 320K Facebook fans and 28.5K Instagram followers in 3 months,
· the most viewed video >1.16M views, 56K likes and 11K shares
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