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Social Strategy #9
Right time,
right channel.
John Tsang
Many see John Tsang’s CE Election Campaign as an epitome of success in the history of HK.
We have chosen social media as the primary communication tool,
giving a full display of Tsang’s charisma and competence
while making his public presence more real and natural.
· 320K Facebook fans and 28.5K Instagram followers in 3 months,
· the most viewed video >1.16M views, 56K likes and 11K shares
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