Maria’s Bakery is a local bakery chain store that aims to deliver the warm-hearted taste to its customers. Yet, the brand encountered a slow fan growth on Facebook and Instagram, receiving a low engagement with the traditional content. To uproot the problem, we redesign the visual style and create updated lifestyle content to connect with the audience. Within half a year, the brand has gained 4% and 22% fans on Facebook and Instagram respectively. Now the fans see Maria’s Bakery more than a traditional brand, they also see through the core fundamental values – hearty, earnest and local baked.