The Chinese University of Hong Kong

The Chinese University of Hong Kong

Involved Services

CUHK holds a rich diversity of campaigns throughout the years, in which we have taken part in formulating the promotional strategies. Apart from promoting the Charity 10K run, we are also incharge of its annual Mooncake for Charity campaign that collects mooncake selling donation to the underprivileged. Running for the third year, CUHK would like to include more engaging elements to boost its popularity. We thus liaised with the former Principal Professor Sung and well-famed alumni Akina Fong to join in the video campaign production, which they shared personal stories to leverage the meaning of the CUHK mooncakes. We also powered up the CUHK athletes’ glory in making a Charity Calendar for sale, designing and repackaging the calendar with a sense of human touch. Not only were all the mooncakes and calendars sold out for the first time after the launch of the campaign, Mooncake for Charity is also rebranded with a fresh and young image.
沈祖堯談寂寞

【沈祖堯談寂寞】每逢中秋節,總會聽到「人月兩團圓」這句祝福語,這從側面說明了,很多人在這個節日裏,或許本就難以團圓而滿足,反倒是在孤單寂寞中度過。香港城市居所密集,住得這麼近,人卻那麼遠。中大在第三年推出「愛心月餅」,為獨居長者送暖賀中秋的同時,亦邀請了沈校長和方健儀參與製作,更分享了校長對於寂寞的一些看法。#沈祖堯談寂寞 #月圓容易團圓難這是我們第三年推出「中大愛心月餅」,是印有「中大CUHK」字樣的低糖雙黃白蓮蓉月餅,每售出一盒,中大 • 關懷服務團便會於中秋節前,為沙田/大埔獨居長者送上一個中大月餅。立即訂購︰http://www.cpr.cuhk.edu.hk/mooncake【Joseph Sung Talks on Loneliness】A reunion with loved ones at Mid-Autumn Festival could be beyond some people’s dreams.Into the third year of CUHK Mooncake for Charity, Professor Sung and Ms Akina Fong joined in the production of mooncakes, and Prof Sung is going to share his views on loneliness."CUHK Mooncake for Charity" has been launched for a third year. For each box sold, the CUHK‧Care service team will deliver a free mooncake to the elderly in Shatin or Taipo. Order now!http://www.cpr.cuhk.edu.hk/mooncake方健儀 Akina Fong Joseph Sung

The Chinese University of Hong Kong 香港中文大學 - CUHK 發佈於 2017年8月8日星期二
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Content Management Digital Campaign Social Media Strategy