The Chinese University of Hong Kong
Involved Services
CUHK holds a rich diversity of campaigns throughout the years, in which we have taken part in formulating the promotional strategies. Apart from promoting the Charity 10K run, we are also incharge of its annual Mooncake for Charity campaign that collects mooncake selling donation to the underprivileged. Running for the third year, CUHK would like to include more engaging elements to boost its popularity. We thus liaised with the former Principal Professor Sung and well-famed alumni Akina Fong to join in the video campaign production, which they shared personal stories to leverage the meaning of the CUHK mooncakes. We also powered up the CUHK athletes’ glory in making a Charity Calendar for sale, designing and repackaging the calendar with a sense of human touch. Not only were all the mooncakes and calendars sold out for the first time after the launch of the campaign, Mooncake for Charity is also rebranded with a fresh and young image.
