MTR seeks to proactively bridge with the local passengers in recent years. We provide continuous support to MTR in launching lifestyle video campaigns. We first identify the right market group to formulate the branding plan, then we come up with innovative formats in executing the ideas. Several projects are carried out with significant positive sentiment formed, including the Art in MTR Children Photography Tour and the MTR system upgrade video campaign. We hope to deliver a message that MTR provides more than just a public transport service, it also invests in a better living community.
[小眼晴看藝術] 過去二十年，我哋致力透過 #港鐵藝術計劃 為乘客旅程增添姿采。一班小朋友最近參加藝術攝影團，喺導師帶領下走訪多個港鐵車站拍攝車站藝術品，過程中佢哋唔單止可以提升拍攝技巧，亦學習到點樣欣賞身邊嘅事物。一齊聽下呢班小朋友嘅心聲！#車站藝術品係非賣品 #我哋唔會碎咗小朋友嘅大作 #每張都罕有 #拍下過記住過好過擁有鳴謝：@攝影札記 Photoblog.hkAs the home to one of the largest collections of public art in Hong Kong, we have created many unique photo spots for our passengers over the past 20 years. Let’s see how children interact with the art pieces in our stations. #ArtinMTR由 MTR 發佈於 2018年10月11日星期四