Social Strategy #1
Pack a visual punch!
NWD initiated The Artisanal Movement intending to reshape the brand image:
a company that fosters innovation in the areas of culture & art, craftsmanship and creativity.
To align its social image with its vision, we have introduced the campaign with strong visuals.
Leveraging the power of great copywriting and imagery combined, we have also created engaging celebrity stories and managed to bring it off with cross-platform promotion.
· tripled Facebook fans base to 29,000 in one year
· doubled IG followers to 16,000 in 2019