Resolve Foundation Hong Kong

Resolve Foundation Hong Kong

Involved Services

Resolve foundation is a newly founded organisation that aims to flourish future leaders in fighting for equal rights for all races and genders. Without prior knowledge to the local social media landscape, they looked for PR support in rebranding their video campaign #EverydayRacism. We package the videos, position its tone on Facebook and manage the community during the camping period. Without placing any ad on the Facebook page like, its fans number grown by double in one month, with several mainstream media covering the campaign. We delivered the maximum impact and results under a limited budget in this campaign, demonstrating a thorough understanding of the NGO social scene. 
These are the people living next door...

【近在咫尺】有色皮膚係原罪?荒謬!不過你又點會估到,2018年嘅香港,種族歧視仍然滲透喺日常生活,而我哋竟然完全冇為意?睇睇呢條片你就會明白多D。如果認同嘅話,請分享出去,同時講一個你見過嘅種族歧視經驗,提醒更多人,從今日起向種族歧視說不!#EverydayRacism #InclusiveHK 未來幾日,我哋會逐一分享唔同少數族裔香港人嘅真實故事。記住Follow我哋個page睇啦!Imagine feeling excluded or treated differently day after day? Racial discrimination exists in Hong Kong more than we realize. Watch the video below to understand some of the difficulties faced by ethnic minorities living in Hong Kong - our neighbors, co-workers, and fellow residents. Say no to racial discrimination by sharing this video and your thoughts on #EverydayRacism and we can make a more #InclusiveHK. More stories from the community will be released soon over the next two weeks. Stay tuned and follow our page! Producer: Rights Exposure Social media partner: Facebook

Resolve Foundation Hong Kong 發佈於 2018年10月14日星期日
Community Analysis Digital Campaign Social Media Strategy