Resolve Foundation Hong Kong
Involved Services
Resolve foundation is a newly founded organisation that aims to flourish future leaders in fighting for equal rights for all races and genders. Without prior knowledge to the local social media landscape, they looked for PR support in rebranding their video campaign #EverydayRacism. We package the videos, position its tone on Facebook and manage the community during the camping period. Without placing any ad on the Facebook page like, its fans number grown by double in one month, with several mainstream media covering the campaign. We delivered the maximum impact and results under a limited budget in this campaign, demonstrating a thorough understanding of the NGO social scene.
