# Services | SSHK > Social Sentiment Management and Social Appearance Management — crisis handling, monitoring, ePR and creative production. Source: https://www.sshk.ltd/services --- SERVICES · WE STRATEGIZE # Sentiment and appearance, always working together. Everything we do falls under two disciplines. **Social Sentiment Management** protects the brand — monitoring, ePR and crisis handling. **Social Appearance Management** builds it — strategy, content and production. Most clients need both; that is the point of one team. PROTECTSocial Sentiment BUILDSocial Appearance All-round services #### Monitoring & alert Social monitoring · instant alert #### Risk & planning Risk assessment · emergency planning #### Crisis handling Counter-narrative · press release optimisation #### ePR & amplification Word-of-mouth placement · media pitching · community engagement #### Trend & data Trend prediction · data analysis #### Wow creative campaigns Ideas built to be shared #### Content studio Photography · videography · design · copywriting #### Live & interactive Live streaming · animation · AR / VR · AI chatbot #### Reach & growth Influencer · performance marketing · research #### Events & platforms Physical & virtual events · website development **ePR · CRISIS HANDLING · SOCIAL MONITORING** **HOLISTIC STRATEGY · COMMUNITY ACQUISITION · INTEGRATED SOLUTION** [Brief the team →](https://www.sshk.ltd/contact) WHAT WE DO · THREE DISCIPLINES ## Watch. Respond. Create. Round-the-clock listening across forums, socials and news — so you hear it first, with data to read where it goes next. #### Monitoring & alert Social monitoring · instant alert #### Trend & data Trend prediction · data analysis HOW THE LISTENING WORKS · BUILT WITH JERVOIS ONE 1 ##### AI data gathering Crawlers sweep news, socials and forums every 5 minutes, on keywords defined with you. 2 ##### AI categorisation The system learns your brand's context and scores sentiment automatically. 3 ##### 24/7 real-time alert Critical mentions reach you instantly — straight to WhatsApp, day or night. 4 ##### AskLenx AI chatbot Ask the data anything; the AI answers in the same WhatsApp thread. **5 min** crawl interval **5M+** data points processed daily **1M+** channels covered — and growing WHAT WE LISTEN TO · NEWS, SOCIALS & FORUMS FacebookInstagramThreadsXYouTubeTikTokLIHKGXiaohongshuWeChatWeiboNews & blogsForums & groups…and 1M+ more channels FROM DATA TO ACTION · THREE STEPS ##### Identify Media coverage, trending topics, sentiment spikes — spot the moments that matter for the brand. ##### Strategize Read the implication, find the gap and the opportunity, decide what the brand can credibly react to. ##### Execute An action plan for the identified moment — brand protection, ePR amplification or a new social-commerce play. Before, during and after: risk mapped early, the conversation turned quietly, trust rebuilt through the right channels. #### Risk & planning Risk assessment · emergency planning #### Crisis handling Counter-narrative · press release optimisation #### ePR & amplification Word-of-mouth placement · media pitching · community engagement THE CRISIS CYCLE · WHERE WE INTERVENE STAGE 1 ##### Unfavourable news Internal alignment · risk assessment · social monitoring STAGE 2 ##### Mass media reporting Line-to-take preparation · press release optimisation STAGE 3 ##### Influencer criticism Alternative-opinion development · influencer marketing · media buy STAGE 4 ##### Netizen pile-on Information penetration · sentiment management · word-of-mouth placement Each stage feeds the next — the earlier we step in, the smaller the fix. Monitoring is what buys you the early stages. The build side — ideas, content and platforms that earn attention and grow your share of voice. #### Wow creative campaigns Ideas built to be shared #### Content studio Photography · videography · design · copywriting #### Live & interactive Live streaming · animation · AR / VR · AI chatbot #### Reach & growth Influencer · performance marketing · research #### Events & platforms Physical & virtual events · website development METHODOLOGY · THE KPI WE ACTUALLY WATCH ## Your share of the conversation is your share of the market. Your buzz volume ÷ Industry buzz volume = Market share The paradigm shift of KPIs: likes measure a post; share of voice measures a brand. We manage your **social appearance** as the sum of three things — **sentiment** (how they feel), **spotlights** (what they see) and **mentions** (how often you come up). WHY SSHK ## Four reasons the team is retained ### Integrated account servicing A creative and social-specialist team on one streamlined workflow — high efficiency, fast turnaround. ### Expertise in word-of-mouth A deep working understanding of social sentiment: we keep brands informed, and help shape the discussion. ### 15+ years of trusted clients Long-term relationships and one-stop, full-funnel campaigns for institutions that stay. ### Strong media background Former journalists on the team — the instinct to minimise a PR crisis, and to respond swiftly when one lands. ## Tell us which side of the story you’re on. [Brief the team](https://www.sshk.ltd/contact) ![Social Strategy HK](https://www.sshk.ltd/assets/SSHK_Logo-01.png) #### SITE [About](https://www.sshk.ltd/about) · [Services](https://www.sshk.ltd/services) · [Works](https://www.sshk.ltd/works) · [Training](https://www.sshk.ltd/training) · [704 Production](https://www.sshk.ltd/production) #### COMPANY [Clients](https://www.sshk.ltd/clients) · [Careers](https://www.sshk.ltd/careers) · [Contact](https://www.sshk.ltd/contact) · [Privacy](https://www.sshk.ltd/privacy) #### VISIT - [6/F, China Paint Building, 1163 Canton Road, Mong Kok](https://www.google.com/maps/search/China+Paint+Building,+1163+Canton+Road,+Mong+Kok,+Hong+Kong) [+852 2713 0997](tel:+85227130997) · [info@sshk.ltd](https://www.sshk.ltd/contact) Social Strategy HK © 2026 Social Strategy Hong Kong Limited · TEAM STATUS: OPEN · READING 24/7