Tai Wo Tung is rooted in Hong Kong for 100 years, well-famed with its cough and kidney products among the old generation. To expand its customer groups to the younger segment, we modernise the brand by giving it a vivid online identity. Our team run its Facebook with a local tone and ride on the hot topics in creating feed content. Other than daily photo feed, two social videos were created by our team featuring the stars Deon Cheung and Lenna Yeung. Massive positive responses are received upon the launch of the videos, undoubtedly pushing the brand awareness to a new height.