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Social Strategy #5
A real WOW factor.
The practice of creating incentives is no stranger to donation campaigns — either to attract new donors or to give an extra boost to devoted supporters.
Taking it to the next level, we leveraged on the growing popularity of WhatsApp stickers
and created a one-of-a-kind campaign for UNICEF.
Such an approach has proved a success, driving both monthly and one-time donation.
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