# Works | SSHK > Case studies — campaigns, social retainers and crisis turnarounds by SSHK. Source: https://www.sshk.ltd/works --- WORKS · FROM THE ARCHIVE # Our Stories Every campaign leaves an echo — the part of the story the city keeps repeating. Here are ours. **22 selected cases** 500+ projects since 2010 — this page is a shortlist, not the archive. **500+** PROJECTS DELIVERED **100+** BRANDS & INSTITUTIONS **15+** YEARS IN HONG KONG **24/7** CRISIS MONITORING [See the full client list →](https://www.sshk.ltd/clients) 01 / 22 · BANKING & FINANCE **Standard Chartered Hong Kong Marathon** We run the full cycle — launch, training season, race weekend — with PR, social content and continuous issue monitoring, so the city's biggest sporting event sounds confident on its loudest and most exposed day. 02 / 22 · TRANSPORT & AVIATION **Cathay Pacific** Since 2015, we've been the desk that watches what Hong Kong says about its airline — monitoring, ePR consultancy and content management, nine years without a handover. 03 / 22 · TRANSPORT & AVIATION **Hong Kong International Airport** From route reveals to a race on the new third runway, our retainer for AAHK turns aviation infrastructure into stories passengers actually share — without ever compromising the operational voice. 04 / 22 · TRANSPORT & AVIATION **MTR** Content calendars mapped to the operating year, service moments translated into plain bilingual posts, and same-day responses when the network is in the news — a retainer built for four million daily journeys. 05 / 22 · PROPERTY & RETAIL **New World Group** Conglomerate social usually splinters. We built New World a shared tone and design grammar, then ran the calendar across its brands so the group reads as one company with many doors. 06 / 22 · COMMERCIAL **Alibaba** B2B never means Boring2Business. We wrote for the operator, not the org chart — recognisable trading situations, dry humour where it earned its place, and platform-native formats that made sourcing content watchable. 07 / 22 · EDUCATION **Van Cleef & Arpels · L’ÉCOLE** High jewellery education is a niche within a niche. Seven years on L'ÉCOLE's APAC channels, we made scholarship scroll-worthy — exhibition campaigns, craft stories and a tone as precise as the ateliers. 08 / 22 · ENTERTAINMENT & EVENTS **AsiaWorld-Expo** A social retainer that ran the venue as a publisher — one recognisable voice underneath, a dedicated content lane for every show on top, momentum kept up between headline events. 09 / 22 · EDUCATION **HKUST** We matched HKUST to a matrix of KOLs and KOCs, then measured what matters: every single creator outperformed their own average, with uplift — not borrowed reach — as the reported number. 10 / 22 · ENTERTAINMENT & EVENTS **BOCHK Hong Kong Tennis Open** We ran every day of the Tennis Open across five platforms — live match content, player moments, ticket pushes — and closed the tournament 24% over its content target with 8.94M reach. 11 / 22 · TRANSPORT & AVIATION **Hong Kong Tramways** We gave the ding ding a format as charming as the ride — sixteen branching films on YouTube where every click steers the journey, proof that heritage brands can lead on format. 12 / 22 · ENTERTAINMENT & EVENTS **The North Face 100 Hong Kong** A hundred kilometres needs more than a highlights reel. For TNF100 we built the whole arc — theme film, athlete stories, countdown — content that respects the trail community it speaks to. 13 / 22 · PROPERTY & RETAIL **Arcade @ Cyberport** A mall inside a tech park needs its own rhythm. Our retainer built one — recurring pillars like Wellness Wednesday, tenant stories, and issue monitoring that kept small issues small. 14 / 22 · PROPERTY & RETAIL **Chun Wo** A contractor's brand problem is invisibility. Dream Girls solved it with real professionals — a Chun Wo-led girl group of engineers and surveyors from across the industry, whose songs, shoots and appearances have carried the story since 2020. 15 / 22 · BANKING & FINANCE **OCBC** We run OCBC's social the way good bankers talk to clients: clearly. Real situations instead of product sheets, explainers without jargon, and design consistent enough to be recognised without the logo. 16 / 22 · BANKING & FINANCE **Generali** Insurance is a grudge topic; mascots aren't. We gave Generali a friendlier cast and lighter storytelling that earn attention between campaigns, so promotional pushes land with an audience already listening. 17 / 22 · PROPERTY & RETAIL **Taikoo Place** We repositioned Taikoo Place from office address to destination — two content pillars, one always-on calendar, and a community of workers who became the campaign's recurring cast. 18 / 22 · PROPERTY & RETAIL **MTR Malls · PopCorn** We ran PopCorn's anniversary as one long celebration — and the numbers held: double-digit engagement rates on Facebook and Instagram alike, rare air for shopping-mall social. 19 / 22 · PROPERTY & RETAIL **TSL Jewellery** Relaunching a listed jeweller on social meant choosing one thing to own. We chose weddings — an expert voice, a rebuilt feed, and a brand that finally photographed as well as its rings. 20 / 22 · NGO & COMMUNITY **UNICEF HK** Content and fundraising work for UNICEF HK, headlined by a WhatsApp sticker pack — small, shareable, and forwarded through the exact family groups donations come from. 21 / 22 · TRANSPORT & AVIATION **YunExpress** Logistics B2B usually means brochures. For YunExpress we shot the leadership instead — C-level interview films across four platforms, cut into shorts, turning corporate positioning into watchable content. 22 / 22 · GOVERNMENT & PUBLIC **John Tsang 2017 Campaign** A campaign run at news speed: channel-by-channel planning, content timed to the day's cycle, continuous monitoring, same-day correction — the playbook that made one candidacy Hong Kong's most followed. ## Got a story that needs turning around? 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