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Social Strategy #3
Social Retainer

Generali

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Rooted in Generali’s rich Italian heritage, we set out to elevate brand visibility with a distinctive narrative.

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To broaden its appeal, especially among younger audiences, we introduced mascots and lighter, more approachable storytelling.

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Alongside this refreshed image, we supported regular promotion of insurance offerings, creating a balanced mix of credibility, accessibility, and engagement.

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