top of page
Social Strategy #1
Three-Runway System 10km International Race
Hong Kong International Airport
There was significant public skepticism and negative sentiment toward the Three Runway System Project.
The Marathon offered a great opportunity to highlight the Project’s progress and HKIA’s management excellence, significantly improving overall public sentiment.
Predominantly negative over 90% neutral/positive sentiment in post-event discussions.
Over half of Hong Kong’s population was aware of and actively discussing the Three Runway System during the campaign.
100%+ increase in engagement (likes, shares, comments) on official project social platforms, reflecting heightened public interest.
bottom of page