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Social Strategy #5
Social Retainer

OCBC

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Starting from OCBC Bank’s strong Singaporean roots, we built a narrative that underscores its regional strength and legacy.

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We then highlighted key banking services and offerings, making them relevant to customers’ everyday needs.

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Complementing this, we placed emphasis on ESG initiatives.

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Positioning the bank as a forward-looking institution dedicated to enabling aspirations and uplifting communities.

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