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Social Strategy #5
Social Retainer
OCBC



Starting from OCBC Bank’s strong Singaporean roots, we built a narrative that underscores its regional strength and legacy.



We then highlighted key banking services and offerings, making them relevant to customers’ everyday needs.


Complementing this, we placed emphasis on ESG initiatives.



Positioning the bank as a forward-looking institution dedicated to enabling aspirations and uplifting communities.
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