SOCIAL STRATEGY HK

Make waves.
Calm waves.

Loud when you launch, silent-fast when it burns. Content, production & 24/7 crisis watch from Hong Kong's playfully serious social team.

SERVICES · THE TEAM, THREE WAYS

One team. Three shifts of work.

All services →
TEAM / LISTEN

LISTEN

SOCIAL LISTENING

Every crisis is a whisper before it is a headline. We read Hong Kong around the clock, across every platform, in both languages the city argues in.

Real-time monitoring · 24/7 crisis alert
TEAM / RESPOND

RESPOND

ISSUE & CRISIS MANAGEMENT

When the story turns, we write the statement, brief the room, and steady the narrative while it can still be steadied.

Lines-to-take · statements · community response
TEAM / CREATE

CREATE

CAMPAIGN & PRODUCTION

Every brand needs a story worth telling. From key visual to final cut, we make work people share because they want to.

Concepts · retainers · ads · photo & video
FLAGGED 3 / 6
THE TRIAGE
How it works

Read. Scored.
Flagged. Handled.

01

Read

Every mention is read by the team — 1M+ channels, five-minute crawls, nothing skimmed.

02

Score

Each post gets a number. Green can wait. Red cannot.

03

Flag

Whatever can hurt the brand goes on the watchlist — graded on five dimensions, not gut feel.

04

Handle

Flagged means handled — a line-to-take, a counter-story, a quiet fix, before the post becomes the story.

See how we fight the fire ↓
THE PLAYBOOK

From forecast to fire-out

The full crisis cycle →

Hong Kong reads weather signals; we read sentiment the same way. Every crisis follows a cycle — and at every stage of it, there is a right move.

FORECAST

Watch the sky

AI monitoring across 1M+ channels, five-minute crawl intervals, trend prediction — the whisper is caught while it is still a whisper.

HOIST THE SIGNAL

Raise the signal early

Risk assessment, emergency plans and lines-to-take prepared before the storm makes landfall — so nobody drafts in the rain.

FIGHT THE FIRE

Contain and steady

Every crisis has a rhythm. We read it, slow it down, and quietly turn the conversation — one stage at a time.

REBUILD

Rebuild, then fireproof

The best defence is a story worth telling: creative campaigns and community acquisition that leave the brand stronger than before the smoke.

Selected works

See all →
HKIA · Three-Runway 10km Race Runway race
MTR · Social Retainer Social programme
UNICEF · WhatsApp Sticker Campaign
Stanley Plaza · Christmas Market Christmas market
Alibaba · B2B Never Means Boring2Business
John Tsang 2017 · CE Election Campaign Election campaign

Brands we make waves for

300+ BRANDS SINCE 2017
MTR
Swire
Cathay Pacific
New World
Standard Chartered
Alibaba
Hang Seng Bank
Airport Authority Hong Kong
HKMA
MPFA
Link REIT
Hong Kong Observatory
HKTDC
HKU
CUHK
HKUST
CityU
VTC
HKIAA
Hong Kong Jockey Club
Greenpeace
UNICEF
Community Chest
BCT
Tesla
foodpanda
TSL
LÉCOLE
SmarTone
Sony
Samsung
Nikon
Canon
Yahoo
AP
SEB
Resolve
Manulife
Nokia
John Tsang

Got something brewing?
Got something to launch?

6/F, China Paint Building,
1163 Canton Road, Mong Kok, Hong Kong
Mon–Fri 10:00–19:00
Crisis watch: 24/7
SSHK — replies within one business day
BRIEF THE TEAM
Tell us where the story stands.

One brief, one inbox — a real strategist replies within one business day.