Attention is the scarcest currency in this city, and a reputation is the easiest thing to spend. We built our practice the way an editor builds a paper.
Photoblog.hk becomes Hong Kong’s top photography portal — half a million fans, over a million views a month. Readers who came for the photographs and stayed for the telling.
The platform becomes a place where brands tell their stories too — photography and video production, social platforms, influencer management.
That instinct becomes an ePR-led creative communication agency, growing into cross-sector ventures — AI-tool development among them — with 50+ of us on the team today.
That is why we built our practice the way an editor builds a paper: a listening desk that never closes, a crisis team that has sat on both sides of the press release, and a studio that believes the best defence a brand can have is a story worth telling.



