TRAINING & SPEAKING · CORPORATE WORKSHOPS

Training, from the war room.

Keynotes, workshops and crisis drills on social media and crisis management — taught by the team that reads Hong Kong 24/7, with cases pulled from live monitoring, not textbooks. Blue-chip brands and the city's largest institutions bring us in to train their own comms teams.

IN SESSION

Full rooms, live cases — this is how we teach.

Alex Lo 盧勁業
YOUR TRAINERS

Alex Lo 盧勁業

FOUNDER, SOCIAL STRATEGY HONG KONG
  • Former Hong Kong news-desk journalist — SOPA Award for Editorial Excellence, Kam Yiu-yu Press Freedom Award and consumer-rights reporting award winner
  • Social media manager of the John Tsang 2017 Chief Executive election campaign
  • Runs SSHK's 24/7 monitoring and crisis practice for Hong Kong's largest institutions — airports, railways, banks and events
  • Speaker for chambers, professional bodies and universities — HKGCC × PRPA, The Centre Asia for Corporate Public Affairs, CUHK School of Continuing and Professional Studies
Nok Chan 陳偉諾

Nok Chan 陳偉諾

FOUNDER, SOCIAL STRATEGY HONG KONG
  • Built Photoblog Group from PBHK — one of Hong Kong's leading photography content platforms — into a portfolio spanning social PR, production and AI tools
  • In ePR and online-reputation work since 2010, guiding organisations through a decade of platform shifts and complex digital challenges
  • Co-developed SSHK's AI social-monitoring stack with Jervois — the crawler, categorisation and alert pipeline taught in Programme 03
  • Focused on AI-era transformation: helping comms teams adopt social listening and AI-assisted workflows without losing trust or credibility
THE PROGRAMMES

Three things we teach best.

PROGRAMME 01

Crisis Management & Social Listening

THE WAR-ROOM CURRICULUM

Where negative sentiment starts — unfavourable news, media pile-ons, influencer comments, netizen attacks — and the counter-move for each: internal alignment and risk assessment, lines-to-take and press-release optimisation, alternative-opinion development, information penetration and sentiment management. Closed with dos-and-don'ts drills on real Hong Kong cases.

LINE-TO-TAKE DRILLS · LIVE CASE CLINICS · DOS & DON'TS
PROGRAMME 02

Social Media Strategy & Platforms

THE 2027 PLAYBOOK

How Hong Kong actually decides now: the new consumer journey, platform by platform — Threads culture, Instagram, Facebook, YouTube, Xiaohongshu, Google Reviews. The death of organic reach, the KPI shift from followers to conversions, and a micro-influencer selection framework that survives budget season.

PLATFORM PLAYBOOK · NEW KPIs · MICRO-KOL FRAMEWORK
PROGRAMME 03

AI Workflow for Comms Teams

FROM MONITORING TO ACTION

How we run AI in production: crawlers on five-minute intervals, AI categorisation across millions of posts a day, 24/7 WhatsApp alerts and an ask-anything chatbot on top. Then the hands-on part — wiring the same monitoring-to-action loop, plus AI-assisted content and reporting, into your own team.

AI MONITORING PIPELINE · ALERT DESIGN · HANDS-ON WORKFLOW
FORMATS

Pick the depth.

01

Keynote & sharing session

45–90 minutes for conferences, chambers and professional bodies — trends, live cases and one argument worth remembering.

02

Half-day workshop

Interactive format with platform exercises and case clinics — teams work real scenarios, not slides: pick the channel, write the post, set the KPI.

03

Crisis simulation

A war-room drill built on your own risk scenarios: sentiment turns, the clock starts, and your team drafts the line-to-take before the story writes itself.

IN THE ROOM

Past sessions

HKGCC × PRPA — "Go Viral: Navigating Social Media and KOL Power" sharing session
Platform workshop — teams map content formats to channels
Live case clinics — breakout groups on real Hong Kong cases
The Centre Asia for Corporate Public Affairs × HKUST — crisis session on human-tone neutralisation for de-escalation
CUHK School of Continuing and Professional Studies — guest lecture on Threads & platform trends
HKGCC × PRPA — panel sharing session
TOPICS WE COVER
The new consumer journeyThreads cultureDeath of organic reachNew KPIsMicro-KOL selectionSeeding & dark socialCrisis dos & don'tsLine-to-take writingAI monitoringCase clinics

Book a session.

Tell us the audience, the room and the risk you worry about — we'll shape the format around it.

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