Everything we do falls under two disciplines. Social Sentiment Management protects the brand — monitoring, ePR and crisis handling. Social Appearance Management builds it — strategy, content and production. Most clients need both; that is the point of one team.
Social monitoring · instant alert
Risk assessment · emergency planning
Counter-narrative · press release optimisation
Word-of-mouth placement · media pitching · community engagement
Trend prediction · data analysis
Ideas built to be shared
Photography · videography · design · copywriting
Live streaming · animation · AR / VR · AI chatbot
Influencer · performance marketing · research
Physical & virtual events · website development
Round-the-clock listening across forums, socials and news — so you hear it first, with data to read where it goes next.
Social monitoring · instant alert
Trend prediction · data analysis
Crawlers sweep news, socials and forums every 5 minutes, on keywords defined with you.
The system learns your brand's context and scores sentiment automatically.
Critical mentions reach you instantly — straight to WhatsApp, day or night.
Ask the data anything; the AI answers in the same WhatsApp thread.
Media coverage, trending topics, sentiment spikes — spot the moments that matter for the brand.
Read the implication, find the gap and the opportunity, decide what the brand can credibly react to.
An action plan for the identified moment — brand protection, ePR amplification or a new social-commerce play.
Before, during and after: risk mapped early, the conversation turned quietly, trust rebuilt through the right channels.
Risk assessment · emergency planning
Counter-narrative · press release optimisation
Word-of-mouth placement · media pitching · community engagement
Internal alignment · risk assessment · social monitoring
Line-to-take preparation · press release optimisation
Alternative-opinion development · influencer marketing · media buy
Information penetration · sentiment management · word-of-mouth placement
Each stage feeds the next — the earlier we step in, the smaller the fix. Monitoring is what buys you the early stages.
The build side — ideas, content and platforms that earn attention and grow your share of voice.
Ideas built to be shared
Photography · videography · design · copywriting
Live streaming · animation · AR / VR · AI chatbot
Influencer · performance marketing · research
Physical & virtual events · website development
The paradigm shift of KPIs: likes measure a post; share of voice measures a brand. We manage your social appearance as the sum of three things — sentiment (how they feel), spotlights (what they see) and mentions (how often you come up).
A creative and social-specialist team on one streamlined workflow — high efficiency, fast turnaround.
A deep working understanding of social sentiment: we keep brands informed, and help shape the discussion.
Long-term relationships and one-stop, full-funnel campaigns for institutions that stay.
Former journalists on the team — the instinct to minimise a PR crisis, and to respond swiftly when one lands.