Our Stories

We run the full cycle — launch, training season, race weekend — with PR, social content and continuous issue monitoring, so the city's biggest sporting event sounds confident on its loudest and most exposed day.

Since 2015, we've been the desk that watches what Hong Kong says about its airline — monitoring, ePR consultancy and content management, nine years without a handover.

From route reveals to a race on the new third runway, our retainer for AAHK turns aviation infrastructure into stories passengers actually share — without ever compromising the operational voice.

Content calendars mapped to the operating year, service moments translated into plain bilingual posts, and same-day responses when the network is in the news — a retainer built for four million daily journeys.

Conglomerate social usually splinters. We built New World a shared tone and design grammar, then ran the calendar across its brands so the group reads as one company with many doors.

B2B never means Boring2Business. We wrote for the operator, not the org chart — recognisable trading situations, dry humour where it earned its place, and platform-native formats that made sourcing content watchable.

High jewellery education is a niche within a niche. Seven years on L'ÉCOLE's APAC channels, we made scholarship scroll-worthy — exhibition campaigns, craft stories and a tone as precise as the ateliers.

A social retainer that ran the venue as a publisher — one recognisable voice underneath, a dedicated content lane for every show on top, momentum kept up between headline events.

We matched HKUST to a matrix of KOLs and KOCs, then measured what matters: every single creator outperformed their own average, with uplift — not borrowed reach — as the reported number.

We ran every day of the Tennis Open across five platforms — live match content, player moments, ticket pushes — and closed the tournament 24% over its content target with 8.94M reach.

We gave the ding ding a format as charming as the ride — sixteen branching films on YouTube where every click steers the journey, proof that heritage brands can lead on format.

A hundred kilometres needs more than a highlights reel. For TNF100 we built the whole arc — theme film, athlete stories, countdown — content that respects the trail community it speaks to.

A mall inside a tech park needs its own rhythm. Our retainer built one — recurring pillars like Wellness Wednesday, tenant stories, and issue monitoring that kept small issues small.

A contractor's brand problem is invisibility. Dream Girls solved it with real professionals — a Chun Wo-led girl group of engineers and surveyors from across the industry, whose songs, shoots and appearances have carried the story since 2020.

We run OCBC's social the way good bankers talk to clients: clearly. Real situations instead of product sheets, explainers without jargon, and design consistent enough to be recognised without the logo.

Insurance is a grudge topic; mascots aren't. We gave Generali a friendlier cast and lighter storytelling that earn attention between campaigns, so promotional pushes land with an audience already listening.

We repositioned Taikoo Place from office address to destination — two content pillars, one always-on calendar, and a community of workers who became the campaign's recurring cast.

We ran PopCorn's anniversary as one long celebration — and the numbers held: double-digit engagement rates on Facebook and Instagram alike, rare air for shopping-mall social.

Relaunching a listed jeweller on social meant choosing one thing to own. We chose weddings — an expert voice, a rebuilt feed, and a brand that finally photographed as well as its rings.

Content and fundraising work for UNICEF HK, headlined by a WhatsApp sticker pack — small, shareable, and forwarded through the exact family groups donations come from.

Logistics B2B usually means brochures. For YunExpress we shot the leadership instead — C-level interview films across four platforms, cut into shorts, turning corporate positioning into watchable content.

A campaign run at news speed: channel-by-channel planning, content timed to the day's cycle, continuous monitoring, same-day correction — the playbook that made one candidacy Hong Kong's most followed.